One of the biggest things to help you boost your blogs traffic is to learn more about your blogs audience, and then make sure your content and promotion of content caters to them. If you already have a blog you can look into your audience insights to understand who you current audience is, but a good activity to try is to describe your “ideal reader” which fits your vision of the blog. You can then compare and contrast this with your actual reader, and try to understand why there’s a difference or if you should change something. If you’re a new blogger, an ideal reader can help guide you when creating content as you know who you’re talking to.

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Basic Demographics

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First up, it’s good to understand the basic demographics of your blogs audience. Whilst some niche’s will have broader demographics, it’s unusual for you to be able to reach both 16 year old girls who love make up and 75 year old men who love mountain climbing for every single piece of content you make. So it’s better to make an educated guess for some of these, especially when it comes to trying to find readers for your content.

Here’s just some of the demographics to think about when you think of your “ideal reader”

Gender
Age
Location
Ethnicity
Education level
Income level
Industry/job

Preferences and Habits

After basic demographics you can look into more subjective topics like preferences and habits of your ideal reader. If you’re writing about your own interests, hobbies, or passions then your reader will most likely share these with you. However, their may be other activities which are linked that you can also branch out into with your content.

This kind of content can tell you what you could create content around, the tone you should take with content, and how to possibly reach this audience.

The next set of criteria to think about is:

Interests
Hobbies
Passions
Personality
What device are they using?
What media do they already consume?
What’s their general disposition? How do they view the world?
If they had a completely free day, what would they spend it doing?

Social Media

Another thing about your ideal reader is guessing where they spend most of their time online. Most people don’t solely use the internet for reading blogs, and social media has a huge amout of users all day every day. So which of the following can you assume your blogs audience uses?

Pinterest
Twitter
TikTok
Facebook
LinkedIn
Instagram
YouTube
Other social networks?

Money Habits

Then finally, if you’re blogging to try and earn money you need to understand your audiences money habits too. If you’re a blog all about luxury fashion for example, your ideal audience would be someone who has more disposable income, wants to spend and will splurge on a great piece of clothing. On the other hand, you may have a student focused blog which writes for those who have less disposable income, and would like to save money where possible. Ask yourself:

What expenses do they have? Disposable income?
Do they enjoy spending or saving money?
What do they like to splurge on?
What do they like to save on?

There’s also a chance for any of the above to change, evolve or be different. Knowing your ideal reader doesn’t mean you have to always cater to them. You don’t need to pigeon hole your content or your blogs audience if you would like to branch out. So if you’re a book niche and your ideal reader is other readers, don’t worry if you want to create content around your other hobbies like gaming, or fashion, or anything.

Checking Your Current Readers

I’ve spoken a lot above about your ideal reader, and the reader you should aim for. However you can use Google Analytics, WordPress and even social media sites to check your current readers. It’s always interesting to check if there’s differences in audiences across different sites and to understand if that’s due to differing content or if it’s to do with the platform itself.

To succeed as a blogger you must be diligent, methodical and have something to say people are interested in hearing.

Opinions expressed by Entrepreneur contributors are their own.

If you're looking to start a blog, or you're already knee-deep in blogging, you've likely scoured the ends of the earth searching for ways you can make money blogging. While there are plenty of options, to really make money blogging, you have to ensure that you hold steadfast and true to a certain set of criteria. If you can do that, then you'll likely succeed in the long term. Fail to do that and you'll see your efforts fall flat at best.

Overall, there are 10 primary ways you can profit from your blog. But before you get there, you have to build a great blog with useful content. Now, that could take a long time, or it could be done in a shorter time span. Gerard Adams built Elite Daily and sold it within three years for $50 million to the Daily Mail.

Of course, that might be an rare example, but there are plenty of blogs out there that are churning six and seven-figures per year like clockwork. It isn't easy, but it is possible. Just like Roger Bannister's four-minute mile, it's much easier to achieve a goal after you've witnessed someone else do it.

So if you're looking to start a blog in the near future, or you're already a blogger, there are certain things that you need to know and adhere to.

Blogging 101: Build An Audience Like A Comedian Dies

What makes a blog successful? Every blogger who's experienced some semblance of success knows that starting a blog isn't a walk in the park. Not only do you need to get it off the ground and address a variety of issues, but you also need to provide constant attention to it. It takes a significant amount of work to get a blog off the ground. This is definitely not for the faint-hearted. Here's what you need to do.

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1. Regularly add compelling content.

Not just a couple of times per month. Weekly. You need to build compelling content that attracts a specific audience. The more niche your blog is, and the bigger that niche, the more success you'll experience sooner. Some bl